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HISTORY OF LISTERINE®

LISTERINE® is the most studied mouthrinse on the planet. Learn more about our rich history, below.
Family shot of LISTERINE® Floss category

2015

REACH® brand floss changes its name to LISTERINE® Floss to help patients recognize a brand they trust for their oral care needs.

Family shot of LISTERINE® Ultraclean category

2013

LISTERINE® launches the LISTERINE ULTRACLEAN®  line of multi-benefit rinses: ANTI-CAVITY, ANTI-TARTAR, and ANTI-STAIN to provide patients with the option of an antiseptic rinse plus one other oral care benefit.

2011

LISTERINE ZERO® launches in Canada to provide an alcohol-free option to patients who want the benefit of an effective oral antiseptic but with a less intense taste.

2011

LISTERINE TOTAL CARE ZERO® launched in Canada to provide an alcohol-free option to patients who want the all-in-one benefits of LISTERINE® TOTAL CARE but with less intense taste.

2010

LISTERINE TOTAL CARE FOR SENSITIVE TEETH® is launched to provide patients with an all-in-one LISTERINE® mouthrinse that includes a desensitizing agent that builds protection against sensitive teeth.

2008

LISTERINE® TOTAL CARE all-in-one mouthwash.

2008

Floss with MICRO-GROOVES® Technology to provide greater plaque removal for superior cleaning.

1994

LISTERINE COOL MINT® and Original is awarded the CDA Seal for efficacy in preventing and reducing gingivitis.

LISTERINE® COOL MINT™ with CAN flag

1993

LISTERINE COOL MINT® is launched in Canada.

Old Listerine ad

1960s

Plaque recognized as the primary cause of caries and periodontal disease.

Old Listerine bottle

1895

LISTERINE® was marketed to dentists after studies showed that it was also good for killing germs found in the mouth.

Plaque biofilm

1879

Dr. Joseph Lawrence and pharmacist Jordan Lambert developed LISTERINE® as an antiseptic for use in surgical procedures.