REACH® brand floss changes its name to LISTERINE® Floss to help patients recognize a brand they trust for their oral care needs.
LISTERINE® launches the LISTERINE ULTRACLEAN® line of multi-benefit rinses: ANTI-CAVITY, ANTI-TARTAR, and ANTI-STAIN to provide patients with the option of an antiseptic rinse plus one other oral care benefit.
LISTERINE ZERO® launches in Canada to provide an alcohol-free option to patients who want the benefit of an effective oral antiseptic but with a less intense taste.
LISTERINE TOTAL CARE ZERO® launched in Canada to provide an alcohol-free option to patients who want the all-in-one benefits of LISTERINE® TOTAL CARE but with less intense taste.
LISTERINE TOTAL CARE FOR SENSITIVE TEETH® is launched to provide patients with an all-in-one LISTERINE® mouthrinse that includes a desensitizing agent that builds protection against sensitive teeth.
LISTERINE COOL MINT® and Original is awarded the CDA Seal for efficacy in preventing and reducing gingivitis.
LISTERINE COOL MINT® is launched in Canada.
Plaque recognized as the primary cause of caries and periodontal disease.
LISTERINE® was marketed to dentists after studies showed that it was also good for killing germs found in the mouth.
Dr. Joseph Lawrence and pharmacist Jordan Lambert developed LISTERINE® as an antiseptic for use in surgical procedures.